Brand Trends

Youth: bridge between the past and future

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EUTF SPRS-NU Photo 5
Happy faces of youth – Symbol of partnership; European Union and Government of Uganda
The two young women featured in the picture below are refugees from South Sudan to Uganda. As they are branded apparel to symbolize European Union partnership with Government of Uganda; the also symbolise bridging the gap of the past and future. This picture  was taken in Mungula 1 settlement, Adjumani District during the official launch of the European Union Emergency Trust Fund (EUTF) Support Programme for Refugee Settlements and Host Communities in Northern Uganda(SPRS-NU).
Culture has the power to transform entire societies,strengthen local communities and forge a sense of identity and belonging for people of all ages. As vector for youth  development and civic engagement, culture plays an essential role inpromoting sustainable social and economic development for future generations. Youth can act
as a bridge between cultures and serve as key agents in promoting peace and intercultural understanding.
Current situation
Youth comprise 18% of the world’s population.Representing a significant segment of the
community, young people:
  • Can contribute to local development and prosperity.
  • Can be a bridge between cultures and between tradition and modernity.
  • Have the interest, energy and passion to address issues and concerns, such as heritage management, sustainable tourism, local development and community involvement.
  • Have affinity for information and communication technologies to network and transcend geographical boundaries.
  • Are in the position to act as potent agents of positive social change that will yield greater economic and social well-being in the perspective of sustainable development for generations to come.
Investing in local cultural resources including tangible and intangible heritage including traditional knowledge and skills, as well as music, dance, theatre and festivals, can develop sustainable creative economies, open up opportunities to youth, and help strengthen identity and social cohesion. Promoting creativity for and among youth and harnessing young people’s creative potential and energy therefore needs to be a priority in finding creative solutions to today’s challenges.
Whilst implementing its programmes, the European Union Emergency Trust Fund (EUTF) Support Programme for Refugee Settlements and Host Communities in Northern Uganda(SPRS-NU) targets youth, women and girls highly due to the fact that they bridge the gap between the past and the future.
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“Flash Mob” the trendy way to boost your brand

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The element of surprise can be a highly effective marketing tool to create brand awareness.

According to urbandictionary.com a flash mob is; “A group of people who appear from out of nowhere, to perform predetermined actions, designed to amuse and confuse surrounding people.”

flashmo
Since its emergence in New York in 2003, the flash mob has been used as a successful visual marketing tool for online campaigns for many companies worldwide.

In Uganda, among the most popular flash mobs are Airtel and National Social Security Fund (NSSF) Uganda who have produced flash mob video for internal communications but also brand awareness and are trekking among the most viewed on YouTube countrywide.

Airtel seems to have pioneered the flash mob trend in Uganda’s corporate environment and indeed set a trail blazer.

“We started flash mob production as part of Airtel’ innovative means to boost our product ‘Tsup’ showcased at Garden City mall, at FNL events, Rugby tournaments and elsewhere. We later incorporated the unchoreographed internal communications stunt with staff win office.

See Airtel Uganda’ office flash mob

 with 148 views as at 13th June 2014.

In May 2014, As part of NSSF Uganda’ ‘Happy to Serve’ campaign activities, a choreographed office dance was filmed and produced creatively with astonishing elements that exude a happy team serving laboring Ugandans.

See NSSF’ flash mob of “Happy to serve” campaign launched last week and so far has over 2,900 views

Flash mob is a great online marketing tool for brand activation, brand awareness, experiential marketing, brand and launches and much more, whichever way you use it; it must have the surprise element that will create “stickiness” but also create the much desired goal of awareness and tingle action!

See Airtel’ flash mob shot at Garden City Mall, Kampala, Uganda

which promotes a product of “TSup”. The end board of the video lists the product being promoted among youth with information and logo, which serve to heighten awareness of the product and Company.

Another by Airtel at the Friday Night Lights (FNL) events as part of its series of “marriage campaign” after buying off Warid Telecom

Still from Airtel is an internal communications flash mob that has gone viral on WhatsApp and Hmmmmm being forwarded among corporates alike?

Flash mob as a new media tool calls for innovative ways on how to build brands to enhance brand equity and customer loyalty but also contribute to tactics of positioning your brand in this ever changing world of communication.

Having searched the World Wide Web (WWW) for the most viewed flash mob worldwide; the title for the most viewed flash mob video on YouTube goes to an Ontario-based company called Alphabet Photography.

This company shows that you don’t need a large budget for your flash mob production; just talented performers, clever planning and lots of surprised onlookers. Their flash mob video, “Christmas Food Court Flash Mob “Christmas Food Court Flash Mob, Hallelujah Chorus – Must See!”

 , went viral soon after it was posted on YouTube and has received over 45 million views. After its release, the video was featured across world media and the company has since received royal approval from Prince Charles himself! The end board of the video lists information about Alphabet Photography’s website and a seasonal greeting, which serve to heighten awareness of the company.

English mobile Phone Company T-Mobile has two flash mob videos appearing in the “Top Ten Flash Mob Videos on YouTube.” https://www.youtube.com/playlist?list=PL7F7FD269F9DA24F8.

Their UK-based “Life’s for Sharing” campaign features flash mobs taking place in the busiest transport hubs in the UK. Collectively, their big budget, all-singing all-dancing flash mobs have received over 40 million YouTube views.

“The T-Mobile Dance”

“The T-Mobile Welcome Back” https://www.youtube.com/watch?v=NB3NPNM4xgo

 

As brand custodians, what lessons can we take from the examples shown above?

A well organized and entertaining flash mob video has potential to go viral, regardless of the size of your budget. Use of phone cameras and editing uploading on You Tube, Projeqt or Dupity is another free option to channel your brand message

Theme your video so that it has lasting appeal and makes a connection with your business. The company’s flash mob video likely receives an increase in views and shares around a season which may increase web traffic and potential revenue.

Rating high: Flash mob videos such as “The T-Mobile Welcome Back,” that include unsuspecting onlookers being caught up in the action, rate highest on YouTube.

Film everything! Footage of the organization of the flash mob and or cut-aways from behind the scenes can be used as part of an extended campaign before and after the release of the flash mob video.

Weather youth, corporate or grey haired, flash mob pushes adrenaline levels high in excitement! At least to me every time I watch.

Would you to consider using a flash mob video as part of your next online marketing campaign?

Tags; Flash mob, Uganda, communications, Brand, Airtel, NSSF, Josephine Zhane Omunyidde Aguma, on line marketing, new media, brand

Creating Visual content for Social Media

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Take a moment to imagine how visual images posted on Facebook, Twitter, Instagram, Google Hangout, Watsapp, Viber, Pinterest, Snapchat to mention but a few catch your attention given the airbrushing that may come with the picture hence the need to transform Marketing Communications.

 Do you use images to boost engagement or are you looking for tools to create better visual content?

Creating compelling visuals for your social media marketing can be challenging but being creative and using pictures to tell a story on major social platform will engender perceptions and bring about the very desired change.

Visual content has become extremely important to a communications and marketers’ social tactics simply because of a growing consumer interest in images as evidenced by popular sites as mentioned above.

I must attest to the fact that people connect more emotionally with images than they do with text. In fact, customers are more likely to take action or make a decision when prompted with an image.

For instance, how many “like/re-tweets/re blogs” would such a post with picture earn?

Image

 Brands using visual social media content to drive a stronger message to their audience will naturally cut through the noise and rise to the top. Here is important stuff you need to know about visual content for social media Marketing Communications;

 Making the Case for Visual Content in Social Media

The use of visual content in social media has exploded, partly because it is so easy to create and share images and video with a smartphone, and partly because images are more persuasive than text content. Here are some important reasons why you should include visual stories in your social marketing tactics.

Pictures have become so popular and using them is smart.

Image

Types of Visual Content: There are different types of visual content, ranging from images and video to info graphics and Slide Share presentations. Some are easy and cheap to create, while some might require a professional designer.

The book “The Power of Visual Storytelling” by Ekaterina Walter shares types of visual content that your brand should definitely be using to engage communities and customers for instance; Slide share presentations; a great place to create and share powerful power point presentations and showcase creativity.

  Visual Content:  Creating powerful visual content can be challenging. Fortunately, with a little work and some tips from these articles (Source: Social Media Examiner), you should have no problem at all. Check them out:

26 Ways to Use Visuals in Your Social Media Marketing: Strategy, strategy, strategy—that’s where it all starts. Social Media Examiner’s very own Debbie Hemley is a genius with her complete A–Z guide for getting started with a visual strategy. This might seem like a lot to digest, but once you have it down, you can execute these ideas across multiple social channels (including your blog).

10 Free Design Tools for Creating Stunning Visual Content: HubSpot’s Ginny Soskey will blow your mind with these free tools for creating stunning visual content. Everything from infographic templates to tools for sprucing up images, it’s all in there.

How to Make Visual Content for Social Media in 5 Minutes: Here’s yet another great post by Ginny! This time she shows you how to customize an image for social media in just five minutes!

5 Tips to Make Your Visual Content PopFandom Marketing covers five secrets for designing images for the social web. These tips will not only make your visuals look great, they’ll grab your readers’ attention as well!

 Visual Content Sharing: Creating compelling visual content is only part of the equation. Now your audience needs to know it exists! Make sure you distribute your visual content far and wide via social media and encourage others to pass it along to their friends and peers. Here are some tips for sharing your images.

4 Tips for Making Visual Content Go Viral—and Benefit Your BusinessDan Tynski over at Content Marketing Institute shares a study that takes a look at the viral potential of visual content on Google+. Although the research only looked at Google+, the implications are intriguing and can be applied to other social platforms as well. This is fascinating stuff.

There’s an App for That: How to Get the Most From Your Visual Content: In this post from Social Media Today, Erika LaChance shows us how to use some of the most popular apps (Instagram, Vine, Snapchat and

The Rules for Using Online Images: If you’ve been blogging for a while, you know the risk of uploading and using Google images on your site. It’s really important to make sure you’re playing by the rules and getting permission for any online images you use. The Copyright law cautions us about the right and wrong way to use online images. If you use Flickr, Photo bucket and similar resources to get your blog images, make sure you have permission and give credit to the original creator of that work.  Mastering and playing by the rules will give visibility for your brand and with the social media community.  Capitalizing on Visual Content: Visual content was already important in 2013. Going forward, an even greater emphasis will be placed on images and video as larger numbers of your target audience use mobile platforms and social channels.

Well, there you have it! Pictures are in, text is out. With these tips from the experts, it should be no problem to create and implement visual stories into your social media Marketing Communications. It is time to stop thinking and start living.

Resourceful links & information: Social Media Examiner