visual content

Photography, my other love.

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Inquisitive! Sharing a sneak peak with two young friends I met after taking their picture.

Photography involves capturing images with a camera. These images can be of just about anything, including people, places, animals, objects, or events.

Professional photography is part of my hobbies whilst it comes as an added advantage to my career and involves much more than just taking pictures, though. Professional photographs are often able to elicit certain feelings and tell a story. Simply looking at professional photographs can bring on feelings of happiness, dismay, fear, awe, nostalgia, or even hunger, yes hunger :).

I love Still life photography, which involves taking pictures of static, or still, objects. This can include such things as people in action especially in rural Uganda but mostly as part of my career, Photojournalism supersedes simply because it generally involves shooting pictures of newsworthy events or what is commonly described as pictures of “a thousand words”. Just a sneak peak of my picks for the day……

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Jepa, caries her baby sibling near their home in Nanda sub-county, Kiryandongo District. .

Through my film & photography experience I have come to learn that as an expert photographer am able to make people or situations appear different than they really are. This can be done by utilizing different lighting techniques, or positioning people or objects a certain way. With today’s advanced image editing software, many photographers also change some elements of their photographs in order to make them look a particular way – as commonly known as Photoshop.

For instance, I purposed to take this picture with its shadows in the face. It is unedited (No filter) and I love it!

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A coffee farmer in Mitooma, Bushenyi District, Uganda.

Creating Visual content for Social Media

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Take a moment to imagine how visual images posted on Facebook, Twitter, Instagram, Google Hangout, Watsapp, Viber, Pinterest, Snapchat to mention but a few catch your attention given the airbrushing that may come with the picture hence the need to transform Marketing Communications.

 Do you use images to boost engagement or are you looking for tools to create better visual content?

Creating compelling visuals for your social media marketing can be challenging but being creative and using pictures to tell a story on major social platform will engender perceptions and bring about the very desired change.

Visual content has become extremely important to a communications and marketers’ social tactics simply because of a growing consumer interest in images as evidenced by popular sites as mentioned above.

I must attest to the fact that people connect more emotionally with images than they do with text. In fact, customers are more likely to take action or make a decision when prompted with an image.

For instance, how many “like/re-tweets/re blogs” would such a post with picture earn?

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 Brands using visual social media content to drive a stronger message to their audience will naturally cut through the noise and rise to the top. Here is important stuff you need to know about visual content for social media Marketing Communications;

 Making the Case for Visual Content in Social Media

The use of visual content in social media has exploded, partly because it is so easy to create and share images and video with a smartphone, and partly because images are more persuasive than text content. Here are some important reasons why you should include visual stories in your social marketing tactics.

Pictures have become so popular and using them is smart.

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Types of Visual Content: There are different types of visual content, ranging from images and video to info graphics and Slide Share presentations. Some are easy and cheap to create, while some might require a professional designer.

The book “The Power of Visual Storytelling” by Ekaterina Walter shares types of visual content that your brand should definitely be using to engage communities and customers for instance; Slide share presentations; a great place to create and share powerful power point presentations and showcase creativity.

  Visual Content:  Creating powerful visual content can be challenging. Fortunately, with a little work and some tips from these articles (Source: Social Media Examiner), you should have no problem at all. Check them out:

26 Ways to Use Visuals in Your Social Media Marketing: Strategy, strategy, strategy—that’s where it all starts. Social Media Examiner’s very own Debbie Hemley is a genius with her complete A–Z guide for getting started with a visual strategy. This might seem like a lot to digest, but once you have it down, you can execute these ideas across multiple social channels (including your blog).

10 Free Design Tools for Creating Stunning Visual Content: HubSpot’s Ginny Soskey will blow your mind with these free tools for creating stunning visual content. Everything from infographic templates to tools for sprucing up images, it’s all in there.

How to Make Visual Content for Social Media in 5 Minutes: Here’s yet another great post by Ginny! This time she shows you how to customize an image for social media in just five minutes!

5 Tips to Make Your Visual Content PopFandom Marketing covers five secrets for designing images for the social web. These tips will not only make your visuals look great, they’ll grab your readers’ attention as well!

 Visual Content Sharing: Creating compelling visual content is only part of the equation. Now your audience needs to know it exists! Make sure you distribute your visual content far and wide via social media and encourage others to pass it along to their friends and peers. Here are some tips for sharing your images.

4 Tips for Making Visual Content Go Viral—and Benefit Your BusinessDan Tynski over at Content Marketing Institute shares a study that takes a look at the viral potential of visual content on Google+. Although the research only looked at Google+, the implications are intriguing and can be applied to other social platforms as well. This is fascinating stuff.

There’s an App for That: How to Get the Most From Your Visual Content: In this post from Social Media Today, Erika LaChance shows us how to use some of the most popular apps (Instagram, Vine, Snapchat and

The Rules for Using Online Images: If you’ve been blogging for a while, you know the risk of uploading and using Google images on your site. It’s really important to make sure you’re playing by the rules and getting permission for any online images you use. The Copyright law cautions us about the right and wrong way to use online images. If you use Flickr, Photo bucket and similar resources to get your blog images, make sure you have permission and give credit to the original creator of that work.  Mastering and playing by the rules will give visibility for your brand and with the social media community.  Capitalizing on Visual Content: Visual content was already important in 2013. Going forward, an even greater emphasis will be placed on images and video as larger numbers of your target audience use mobile platforms and social channels.

Well, there you have it! Pictures are in, text is out. With these tips from the experts, it should be no problem to create and implement visual stories into your social media Marketing Communications. It is time to stop thinking and start living.

Resourceful links & information: Social Media Examiner